• Strategic Marketing and Product Development
    to Increase Audiences and Business

    En Route provides strategic insight, marketing creativity and tourism expertise to develop efficient and effective programs that meet each client's specific goals and needs. Our team is experienced, resourceful and detail-oriented, always exploring innovative solutions without losing focus of your business goals and desired results. Utilizing a diverse network of partners, we will match the needs of your project with top professionals to provide the necessary proficiency and resources.

    What makes En Route unique is our focused balance of strategic development and tactical implementation. We are thinkers and doers, which makes us an efficient and flexible addition to any company or organization.

    And when it comes to tourism and hospitality projects, our vast hands-on experience enables us to hit the ground running. Our distinctive approach emphasizes the tourism product as well as the marketing campaigns.

  • We're not just action professionals.

    We're innovative thinkers with a knack for planning. We thrive on research and write strategy in our sleep. We know how to uncover the important information and connect the dots into realistic and actionable plans that address the challenge at hand.

    • Market Research
    • Brand Development
    • Marketing Strategy
    • Product Strategy

  • We serve as your critical outsider's perspective and generate a wealth of practical and innovative ideas.

    With nearly 20 years of experience from both the client and agency context, we understand the marketing needs of our clients. From traditional communications tools to online campaigns to targeted and innovative niche initiatives, we match the right messages with the right vehicles for the right audiences at the right time.

    • Marketing Planning
    • Tactical Implementations
    • Niche Marketing
    • Media Planning
    • Communications Auditing
    • Project Management

  • While numerous consultants provide useful marketing guidance,
    En Route offers an incredible depth of hand-on tourism experience.

    From assessment and planning to product development and target market initiatives, our expert team understands and speaks your language.

    • Tourism Assessment Programs
    • Tourism Master Plans
    • Destination Branding
    • Product Development & Packaging
    • Experiential Tourism
    • Group Tourism
    • LGBT Tourism
    • International Tourism
    • Workshop & Presentations Project Management

  • En Route's core leadership team offers a mix of experience and know-how to service all of your strategy and marketing needs.

    Bill Gehrman, Founder & President
    Bill is an accomplished tourism professional who brings substantial experience in marketing, product development and strategic planning. Prior to launching En Route in 2007, Bill served as the Director of Marketing for the Philadelphia Convention & Visitors Bureau where he developed and implemented numerous strategic campaigns for meetings and conventions, international tourism, sports, multicultural, and gay and lesbian travel markets. Bill's passion is for the underlying tourism product and experiences that truly motivate visitation and generate economic impact. He has presented at the New Jersey Governor's Conference on Tourism, the New Jersey Heritage Tourism Conference, Visit Bucks Country Annual Meeting, and Community Marketing Inc. International Conference on Gay and Lesbian Tourism. Bill holds an Advertising degree from Syracuse University's S.I. Newhouse School of Public Communications.

    Andrew Lovell
    With more than 15 years of experience with attraction and entertainment venues, Andrew brings a mix of operational and relationship management expertise related to ticket, special event and premium experience package sales. A sales professional at heart, Andrew is focused on measurable goals and deliverable results. He has developed and implemented B-to-B, B-to-C and third party sales tactics for new and established organizations, with a track record of exceeding performance goals and revenue objectives. Following sales positions at the Philadelphia Phantoms and the National Constitution Center, he most recently served as a member of the senior management at Adventure Aquarium in Camden, N.J., managing group sales, catering/event sales, and food service. His experience in concessions and ancillary revenue streams includes sales, quality control and experience management. Andrew has a Marketing degree from the University of Scranton.

    Joe Warner
    The founder and principal of 20/10 Solutions, Joe leads the creative services division for En Route. He is a highly successful creative director who possesses a unique mix of business experience, creative vision, and technical knowledge. His client-focused philosophy has led to significant success helping organizations create innovative design solutions and winning marketing and media strategies. The 20/10 team of designers, programmers and online marketing specialists provides a wealth of expertise and ability to various En Route clients. Joe has a Communications degree from the University of Pittsburgh.

  • Bartram's Garden

    Chester County Conference & Visitors Bureau

    City of Philadelphia Mural Arts Program

    Delaware Art Museum

    Fairmount Park Conservancy

    Gloucester County (NJ) Office of Economic Development

    Harbor Magic Hotels

    Harrah's Atlantic City

    Historic Houses of Fairmount Park

    Independence Seaport Museum

    Independence Visitor Center Corporation

    Philadelphia Convention & Visitors Bureau

    The Philadelphia Orchestra

    Ride the Ducks Philadelphia

    South Jersey Tourism Corporation

    Union County (NJ) Office of Cultural and Heritage Affairs

    Visit Baltimore

  • Contact us to talk about your marketing needs.